Many of the articles that I have been reading in the press about MMO success the same phrase keeps coming up over and over, "If an MMO can grab 1/10th of the 11 million WoW players it is a success." That is actually saying a lot if you are a press company that is based out of the US, because I dont know you but I only really care if there are ENGLISH players, I hated it when EQ1 guilds consisted of only french players from france and canada because it made it where I couldnt raid with them.
FACT: WoW has around 1.9 Million players from US (notice I said PLAYERS not active subscriptions)
FACT: Most WoW server's are under populated compared to some other MMO server's. Also because of the faction division this decreases the amount of people you have to play with by atleast half, maybe less.
So if a MMO can grab well over half of the US players (not active subscriptions) then it will be considered a success, that is pretty much impossible unless it is the messiah of all MMO's.
Age of Conan -> FAIL
Warhammer Online -> FAIL
Darkfall Online -> SUPERFAIL/SUPERSUCCESS
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